DO YOUR RESEARCH: Determining pricing should not be an independent exercise. Collect research on other factors like the cost of comparable in-person courses, the value of the content (i.e. do participants receive credit or certification for the course), the average prices in the industry for similar content, and the prices of your competitors. You might also have to experiment with discount codes and other promotions to find a sweet spot.
TOO HIGH? TOO LOW? Common sense tells us that high prices deter learners from purchasing your courses because they cannot or will not pay. But don't fall into the trap of thinking that lower prices will automatically mean more sales. If your learners perceive your prices to be too low, they may assume your content is low quality, outdated or irrelevant. Not only that, you lose the opportunity to have higher profit margins on your content.
"Don't fall into the trap of thinking that lower prices will automatically mean more sales."