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ScholarLab, MPower Technologies & Moneris Solutions Team up: Join Us August 8th In Toronto!

6/27/2014

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Growing Your Membership - The Necessities of Modern eLearning & Effective Association Management

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Date: Friday, August 8th, 2014
Time: 10 am - 1 pm
Admission: No Fee
10:00 - 12:00 Morning: Open to the public
12:00 - 1:00 Lunch will be provided

Location: Moneris Solutions
3300 Bloor Street West
West Tower, 5th Floor
Toronto, ON, M8X 2X2
Show Directions
Join us on August 8th in Toronto! Click here to register now.

Our speakers

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Dr. Laurelle Jno Baptiste
Chief Operating Officer, ScholarLab Online Learning
Laurelle is an award-winning innovator in online learning and communication technologies. She is considered a leader of eLearning in North America and advises educational institutions and associations worldwide.

Laurelle will discuss how new technologies are revolutionizing traditional Learning Management Systems and what you need to know:
  • Get rid of your clunky LMS.
  • Revolutionize the way you create content.
  • Integrate: why single sign-on?
  • Make learning social.
  • Instructional design to spice up your eLearning.
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Christine Oh
Head of Marketing, Scholarlab Online Learning
With her keen understanding of the evolution of marketing, learning, communication and design in the digital age, Christine works directly with some of the largest associations across North America to develop innovative marketing strategies for their eLearning programs.

Are you letting valuable eLearning sales slip through your fingers? Christine will discuss the following seven marketing mistakes you can't afford to make
  • Not understanding your own product.
  • Forgetting to create a marketing plan.
  • Thinking of your eLearning programs as side projects.
  • Treating pricing as an afterthought.
  • Neglecting your existing website.
  • Having the wrong approach to advertising.
  • Trying to do it all alone.
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Darryl Wignall
Account Manager, Moneris Solutions

Darryl has been working exclusively with MPower's clients to bring significant annual savings and enhanced services. Darryl will present the latest tools and flexible payment options available to you and your members.
  • Moneris services, what's new for 2014
  • The latest payment options:
                o Credit and debit
                o Recurring payment options (monthly, annually)
                o Credit card security
  • Free analysis on what savings Moneris can provide
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Carolyn Tucker
Vice President, MPower Technologies

Carolyn has 10+ years' experience working with MPower's 70 + member-driven organizations that supports over 800,000 global end-users . She will share the latest tools and trends that are critical to maintaining and growing your membership.
  • Prospect Engagement = Membership Growth.
  • Member Retention.
  • Member Management.
  • Bringing it all together.

Click here to join us on August 8th in Toronto!
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[ScholarLab Dispatch] "How to create the elearning your members need" at the Texas Society of Association Executives' Tech Talks Conference

5/19/2014

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By Alexandra Caufin

Earlier this month Dr. Laurelle Jno Baptiste, ScholarLab's COO and Co-founder, travelled to Austin, Texas to present her innovative new workshop iLearn, iConnect, iGrow at Texas Society of Association Executives' Tech Talks Conference. Check out this summary that highlights the workshop's most important ideas about the future of learning online and why organizations around the world need to take notice!

Meet Madison
PictureImage (C) Christine Oh, 2014
In the Age of Information, Madison is your quintessential digital native and more importantly, your new member. She is digitally literate, digitally socialized, and digitally cultured, looking to learn in the same ways she connects with the world every day. She has never known a world that couldn't be googled, and thus, access to information defines the tools she uses in daily life. Most importantly, she’s spurred by the wealth of knowledge, discourse, and communication that’s right at her fingertips, online.

As an association executive, you should get to know Madison, because someone just like her is coming to a classroom, workplace or association near you.  The question is, how are you going to capture her attention?

Web 2.0: A new era of online learning technologies
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Web 2.0
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Web 1.0: Many associations are still using systems rooted in web 1.0 technologies
In 2014, we’re securely in the Web 2.0 age of the internet. It’s the age of mobile devices, tablets, apps, video conferencing and instant messaging technologies. With these technologies, the world has seen an upheaval of outdated and inefficient online learning systems and watched a new era of global education, digital literacy and cross-the-world communication emerge. For the first time in history, we have the technology and the tools to create a virtual experience that is on par or even superior to the in-person equivalent.
75% of American colleges and universities now offer online education programs.
Over 6 million learners in the post secondary system are taking courses online.
67% of educators believe that online education is on-par with or superior to learning in the classroom.


Barriers: Do you have learning communities for people like Madison?

Learning communities mean much more than just a classroom or some online courses. They represent an ecosystem of tools for members to not only learn, but to discuss, share, create and network along the way.

Issue 1: Madison wants to take your course but can’t make the 45 minute commute to your association’s headquarters. Plus between her school, practicum and other volunteer responsibilities, she can’t guarantee her availability every week at the same time.

Issue 2: Madison has taken one of your courses online but found the course layout, design, and content delivery outdated, text-heavy and administrative.

Issue 3: Madison is interested in your online learning programs, but none of your courses or events can be viewed on her iPhone or iPad, nor do they involve any kind of networking or social media functions. She instead opts for an online course or event that is mobile-friendly and collaboration-oriented.

What started out as a great opportunity for Madison to connect with your association has become complicated and stressful, so she seeks another vendor.

Breaking down barriers:
What are your new and existing members looking for?


Are you developing your education strategy with learners like Madison in mind? Here are some of the elements that new learners look for, and elements that you can provide by making the jump to learning in the digital:

Just-in-time learning: Turn your one-way, one-time only courses, presentations or events into ongoing resources, with unlimited outreach to potential members worldwide.

Mobile-friendly technology: With the mobile classroom, learners can use their smart phones and tablets to view your courses, conferences, presentations and events anywhere they want, whenever works for them.

24/7 access: Give members around-the-clock access to course presentations and materials, and the flexibility to learn in the way that works best for them.

Pause, skip ahead, replay: Let your members learn at their own pace, take notes, review or move ahead. You’ll be creating learning environments that cater to individual learners instead of the masses and your members will appreciate it.
 
Economic renaissance:
The rapid development of technology has made it far more economical to bring content online. Associations all over the world are using new forms of webinars, learning systems, video conferencing and more to attract and connect with learners all over the world.


Why use video?

68% of teachers
believe that video content helps stimulate discussions.


44% of high school students
in a study scored higher on their exams when material was presented in video format.



62% of teachers
believe that video helps them be more effective.


When you
hear information,
3 days later you will recall
10%.


When you
see images with audio, 3 days later you recall 65%.



Uncover the potential! 
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Digital learning communities open doors and create borderless connections. Your biggest question as an association should be: how do I attract the enormous demographic of new members?

Remember that these new members are intricately attracted to new learning communities.

We now have the technologies to address the biggest issue that associations face: how to connect with all the people who would like to come to take courses or attend your events, but can’t.


Adapted from Dr. Laurelle Jno Baptiste’s Tech Talks workshop “iLearn, iConnect, iGrow: How to create the online learning your members need.”

Source List
Infographic clip: 75% of American post-secondaries offering online education etc. http://blog.hotspotshield.com/2014/01/16/rise-online-education-infographic/
Online Learning Stats: http://www.edudemic.com/thumbs-online-learning/ 
via, created by http://www.coloradotech.edu/
“Why use video?” statistics from http://brainrules.net/pdf/BrainRules_JohnMedina_MediaKit.pdf and http://www.edudemic.com/use-video-education/

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Edutech Gallops into The year of the horse: 5 Online innovations We'll see in 2014

1/26/2014

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By Alexandra Caufin
Picturebloomua/Shutterstock.com
It was a good year; 2013 saw the release of the first-ever Google laptop, the rise of globally accessible education via the Massive Open Online Course (MOOC), the eager implementation of the flipped classroom model and growth of platforms like Khan Academy, and a new feverish development around cloud computing. The second era of online education—one with multimedia, interactivity and social media rich at its core—has, aptly, reached a galloping pace as it proceeds into 2014, the Year of the Horse.

It’s no coincidence. The technologies coming out of the woodwork are answering a public demand to make education more accessible globally, more affordable, more practical for working adults, and more relevant in our digital and mobile-centric world. We’ve reached unbelievable momentum in the evolution of online learning tools, and here’s what we’re betting you’ll see more of in 2014:


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VIDEO BECOMES THE MEDIUM
Heavy-hitting platforms like Skype, YouTube and Vimeo paved the way for the now massively popular TED talks, releases like 2013’s Vine, and a slough of other video-based mobile apps. Effectively every major social platform now boasts a video chat feature from Facebook to Gmail to your iPhone’s FaceTime. With video, we at last have the opportunity to change how we deliver knowledge, granting a perpetually widening access to learning content. As our methods for recording, live streaming and sharing continue to sophisticate with better hardware and software, video in everyday life will become as commonplace as the in-class lecture, boardroom presentation, conference or seminar.

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COLLABORATION 3.0
The buzzword of 2013, collaboration will only surge forward this year, fuelled by technologies that have been designed to facilitate peer-friendly group work. Advances in cloud computing—Dropbox, Google Docs, Wikis and blogs to name a few—offer the tools needed to collaborate on projects, whether that it be in the same office, in different states or provinces, or even, across the world. With these capabilities at their fingertips, new graduates will be able to work and learn in the way that they socialize, continuing to blur the lines between learning, networking  and socializing.


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A ROGUE CERTIFICATE SYSTEM will rise from the influx of continuing education learners and the public’s ongoing criticism of the conventional university degree. We are beginning to see online programs that compete with university and college certification in the way of theory, practical skillsets and sophisticated evaluation systems (read: grades). Khan Academy for instance, awards ‘badges’ with the successful completion of its courses. Alternative learning certificates, diplomas and the acknowledged participation in online workshops and seminars will become the norm on resumes and CVs, complexifying the concept of a single person’s “education.” Associations and organizations, in turn, will be able to deliver more highly-recognized certification to their members.


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LEARNER CENTRIC EDUCATION
Long ago we discovered that the learning process is as unique for every individual as their own fingerprint. And yet our education systems are still touting the one-way, one-time-only, one-size-fits-all lecture. Online initiatives are responding by providing unique, adaptive programs and technologies for a spiralling spectrum of students. With the advances in user-based customization on the Web (think LinkedIn suggesting job openings that fit within your skillset and suggesting articles that coincide with your social demographic), the future of education technology will offer platforms that empower the learner by pinpointing distinct strengths, weaknesses and interests.

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DIGITALLY SUSTAINABLE INSTITUTIONS
will be the only institutions to survive in our brave new digital world. With an eager upcoming generation of digital natives who interact with mass media via a myriad of devices, those who fail to adapt will fail to capture their interest. Does your association have engaging online content accessible on computers, iPads and mobile devices? Do you use social media to share new learning opportunities with members? Do you offer any kind of digital environment that connects multimedia-rich learning with social collaboration? 2014 will make way for institutions who are ready and willing to join the digital revolution. Competition will up the stakes, entice innovators to push boundaries, and advance the face of learning online.


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