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ScholarLab, MPower Technologies & Moneris Solutions Team up: Join Us August 8th In Toronto!

6/27/2014

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Growing Your Membership - The Necessities of Modern eLearning & Effective Association Management

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Date: Friday, August 8th, 2014
Time: 10 am - 1 pm
Admission: No Fee
10:00 - 12:00 Morning: Open to the public
12:00 - 1:00 Lunch will be provided

Location: Moneris Solutions
3300 Bloor Street West
West Tower, 5th Floor
Toronto, ON, M8X 2X2
Show Directions
Join us on August 8th in Toronto! Click here to register now.

Our speakers

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Dr. Laurelle Jno Baptiste
Chief Operating Officer, ScholarLab Online Learning
Laurelle is an award-winning innovator in online learning and communication technologies. She is considered a leader of eLearning in North America and advises educational institutions and associations worldwide.

Laurelle will discuss how new technologies are revolutionizing traditional Learning Management Systems and what you need to know:
  • Get rid of your clunky LMS.
  • Revolutionize the way you create content.
  • Integrate: why single sign-on?
  • Make learning social.
  • Instructional design to spice up your eLearning.
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Christine Oh
Head of Marketing, Scholarlab Online Learning
With her keen understanding of the evolution of marketing, learning, communication and design in the digital age, Christine works directly with some of the largest associations across North America to develop innovative marketing strategies for their eLearning programs.

Are you letting valuable eLearning sales slip through your fingers? Christine will discuss the following seven marketing mistakes you can't afford to make
  • Not understanding your own product.
  • Forgetting to create a marketing plan.
  • Thinking of your eLearning programs as side projects.
  • Treating pricing as an afterthought.
  • Neglecting your existing website.
  • Having the wrong approach to advertising.
  • Trying to do it all alone.
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Darryl Wignall
Account Manager, Moneris Solutions

Darryl has been working exclusively with MPower's clients to bring significant annual savings and enhanced services. Darryl will present the latest tools and flexible payment options available to you and your members.
  • Moneris services, what's new for 2014
  • The latest payment options:
                o Credit and debit
                o Recurring payment options (monthly, annually)
                o Credit card security
  • Free analysis on what savings Moneris can provide
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Carolyn Tucker
Vice President, MPower Technologies

Carolyn has 10+ years' experience working with MPower's 70 + member-driven organizations that supports over 800,000 global end-users . She will share the latest tools and trends that are critical to maintaining and growing your membership.
  • Prospect Engagement = Membership Growth.
  • Member Retention.
  • Member Management.
  • Bringing it all together.

Click here to join us on August 8th in Toronto!
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Top 5 reasons why your conference needs to go digital

4/15/2014

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Digital/online conferences/events/meetingsMaxim Blinkov/Shutterstock.com
By Alexandra Caufin

As the leader of an association, you know how important your annual conferences and meetings are for your members and for the financial strength of your organization. Conferences across the world are going digital with an exciting array of  new live streaming and video-conferencing technologies, and yours should be no exception.

Going digital with your conference is no longer a cutting-edge idea only for the technologically brave. It’s now both easy and inexpensive—and more than this, it’s going to be necessary for the survival of your association. Here’s why:


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Expand your reach.
By going digital, your conference suddenly becomes accessible to members and potential attendees all over the country, and even, the world. By creating an online knowledge environment, physical location is no longer a  factor or barrier for people interested in attending your conference.

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Connect with the net generation.
The upcoming generation of learners are tech savvy and eager to learn in the same way they’ve been socialized. This means digitally. Being able to provide your net generation members with digital opportunities to participate in conferences will set your organization apart from those that are still stuck in traditional and limited conferencing delivery.


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Maximize value proposition for attendees.
The simple fact is, you can’t be in two places at once. This is especially problematic when your conference attendee wants to attend multiple sessions at the same time. If conference-goers had the opportunity to participate in every session of a conference, some physically and some that have been digitally recorded, it would present an obviously greater value proposition than one-time only conference sessions.


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Attract potential new members with more economic online pricing.
Non-member tickets for conferences can be very pricey, and yet, conferences are an amazing way to attract potential members to your organization. By digitizing your conferences, you can offer special online passes for the conference at a reduced rate. It will appeal to your non-members who are considering joining the organization, want to see what it’s all about, but don’t want to pay a massive non-member fee to attend.

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Build new revenue streams.
Going digital means that you can offer potential attendees more options for attending the conference, and a wider price range in tickets. Participants can buy a pass for a certain amount of online sessions, a full online pass or an inclusive conference pass that allows them access to all physical and online sessions. The options are endless and you’ll be appealing to all kinds of learners, some of whom want an in-depth conference experience and some who want less of a time and financial commitment. You’ll also be able to repurpose recorded sessions for online courses. Add quizzes, surveys and certificates and create accredited courses for your members online!

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The doctor is Now In, and she will skype with you: 4 Reasons Why Online Continuing Medical Education (CME) is a Prescription for Success

1/26/2014

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By Alexandra Caufin
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Dr. Jayne Lee is not quite a teleporter but she’s about as close as it gets. A major proponent of telemedicine, Lee is a Paris-dwelling physician who treats her patients in North Carolina and Kentucky straight from France using robotic technology. And she’s not alone. In December 2013, the tv-famous psychiatrist Dr. Phil McGraw made headlines by announcing his role as advisor to Doctor on Demand, a new enterprise designed to provide care via mobile medicine.

In a world where society’s inevitable adoption of technology has made it possible to completely reinvent how we communicate, socialize and learn, healthcare is no exception. McGraw and Lee may seem like cutting edge futurists, but they are just two unique stories of the many healthcare professionals turning to technology to improve quality of care. 45% of clinicians now use smartphones and tablets to collect data at their patients’ bedsides. In fact, nearly all healthcare IT professionals report that their organizations supply mobile devices to clinicians to support day-to-day work activities, and 2 out of 3 have an official mobile technology plan in place.

We’re not just seeing technology being used in patient care, medical education is going digital as well. In 2012, for example, 40% of practicing physicians in North America were using online Continuing Medical Education (CME) to satisfy their annual requirements, up dramatically from 18% in 2005. By evolving the way that we deliver medical education, we are seeing real potential to in turn evolve the way we heal, treat and give care. Here are the four reasons why technology will continue to transform medical education and thus, the face of healthcare this year.


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MOBILE CHARGED MEDICINE
Some studies indicate that as much as 80% of physicians have implemented mobile technology approaches in providing patient care, improving ease in communication, data-taking and the sharing of information. With mobile devices already in their hands, healthcare professionals will have greater access to a ripening ecosystem of digital medical education, unify their working life with their continued pursuit of knowledge.


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CME FOR A MODERN WORLD
With increasingly longer wait times across North America, physicians are overbooked and scrambling to manage busy practices, and thus attending onsite CME is becoming less and less feasible. Many are turning to the anytime, anywhere, self-paced convenience that online CME offers to on-the-go professionals. As technology continues to develop with applications like interactive webinars, livestream lectures and learner-centred platforms, online CME becomes the central environment for collaboration and knowledge sharing.

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THE ECONOMIC EDGE
If we're talking dollars and cents, the ability to participate in CME remotely has resulted in sizeable cost savings, both for learners and course developers, sometimes as much as 50%, when compared with in-class equivalents. With budget cuts and the downsizing that healthcare organizations are facing, saving money on education programs is a welcomed benefit. Ten years ago, course creation tools were labour intensive, and producing just one hour of online content could have easily cost $10,000. Better creation technology has made it far easier, faster and more inexpensive to develop online courses for medical professionals.


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ENHANCED ACHIEVEMENT, ENHANCED CARE
The million-dollar question: are online CMEs as effective as their traditional in-class counterparts? Available research suggests yes, especially in terms of enhancing the learning experience in the medical sector. Put it this way: we now have a robot that can virtually enable a doctor to do her rounds from across the world. We have the technologies, and it does seem as though the ability to create online education that is as engaging, as involved, and as impactful as in-classroom learning, is very real. In some cases, achievement levels stand to be superseded because of a greater access, a superior method of information exchange, and more tools to facilitate collaboration with peers. 






Cited:

2nd Annual HIMSS Mobile Technology Survey, December 3, 2012
ACCME 2012 Annual Report

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